Google Pay Per Click

One of Crowley Media Groups favorite ways to drive traffic and get some quick wins is to incorporate Google Pay Per Click (PPC) into our campaigns. SEO is still our favorite but that can take time; what better way to get instant results than paid traffic.

PPC can be effective regardless of a business’s size or budget. A little monthly budget can go a long way when invested strategically. Specific offers, proper targeting and a high converting landing page are all important pieces to a paid traffic campaign.

Our PPC service is all inclusive and may include:

• Campaign setup and management: We set up a Google Ads account and create targeted campaigns that align with your business goals. We continually manage and adjust your campaigns to drive down our cost per click, and more importantly our cost per acquisition (CPA).
• Keyword research and targeting: We use tools like SEMrush and Google’s own Keyword Planner to identify the best keywords to bid on in your campaigns. We use advanced targeting options (audience, location, geo-fencing, etc.) as well as place a heavy emphasis on the importance of re-targeting.
• Landing page optimization: Every campaign should have one dedicated landing page that offers a unique offer to a specific audience. This allows for better tracking and optimization. For service based businesses your landing page should either get them to fill out your form, or better yet, have them make the phone call.
• Copywriting and split (A/B) testing: Not only do we invest heavily into writing compelling ad copy, but we place a huge priority on testing copy variations amongst different demographics,
• Performance tracking and reporting: We track everything we can. Where visitors come from and how long they stayed, to where they left.

With our Google PPC services you can expect increased website traffic, increased phone calls and forms filled out, and a month over month increase in your return on ad spend (ROAS).

Contact Crowley Media Group today and tell us more about your project and see how our Google Pay Per Click services can help you achieve your goals.